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Meanwhile, at your brand…

Explode Publicly. Go from “Who?” to “Oh, them.”

Your social media assistant learns your brand, makes your posts and reels, publishes them and gets better every week.

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You approve. Your assistant does the work.

Your assistant, waving

We’ve got your
week covered!

Meet your assistant

One assistant. Seven jobs. One brand: yours.

How a week goes

Six panels. Every week.

  1. 1. Foundation

    Your assistant

    I read your website and your Instagram. You make pottery by hand, right?

    SSlow Kiln A small pottery studio. Calm, warm, a little nerdy about clay.

  2. 2. Growth Plan

    Your assistant

    Start on Instagram. Grow people who buy handmade. Three themes.

    Growth Plan · Instagram More followers who buy handmade pottery Made by handGlazes

  3. 3. Create

    Your assistant

    Five posts written, pictures made in your look.

    Every mug starts as 400 g of clay. Why no two glazes come out the same Wheel to kiln in 30 seconds

  4. 4. Publish

    Your assistant

    You said yes, so it’s booked: Tuesday to Saturday.

    TueEvery mug starts as 400 g of clay.Instagram08:30 ThuWhy no two glazes come out the sameInstagram19:00 SatWheel to kiln in 30 secondsInstagram11:00

  5. 5. Learn

    Your assistant

    The glaze carousel got saved the most. Real numbers only.

    Reach per postExample Why no two glazes come out the same Every mug starts as 400 g of clay. Studio open day. Bring your hands. Wheel to kiln in 30 seconds

  6. 6. Improve

    Your assistant

    Next week: more glaze stories. Okay with you?

    Made by hand · 5 posts
    Every mug starts as 400 g of clay. This week we follow one from the wheel to your shelf.

A tour of the app

Your assistant shows you round. Real screens.

1. Your Monday morning

Shown with Slow Kiln, a made-up pottery studio
The Explode Publicly Home screen for Slow Kiln, a made-up pottery studio: a three-line brief, last week’s best post, this week’s posts by day and what worked.
The Home screen on a phone for Slow Kiln: last week’s best post and the brief.

Open the app and I’ve already written your week up:

  1. Your brief: what happened and what’s next, in three lines.
  2. Last week’s best post, front and centre.
  3. This week: every post on its day. Empty days are still in the works.
  4. What worked, counted from the platform’s own numbers.
Your assistantRuns your week. Asks before anything big.

2. Your Growth Plan

Shown with Slow Kiln, a made-up pottery studio
The Growth Plan screen for Slow Kiln: the first milestone of 100 new followers, where it stands, what to do next and the season ahead with its offers.
The Growth Plan screen on a phone for Slow Kiln: the milestone, where it stands and what to do next.

I write the plan, then keep score:

  1. One milestone at a time, counted in real followers.
  2. Where you stand, counted from the platform’s own numbers.
  3. The next step, always one tap away.
  4. The season ahead: your offers and the days your audience notices.
Your assistantWrites your Growth Plan and picks where to start.

3. Your pictures

Shown with Slow Kiln, a made-up pottery studio
The Picture studio for Slow Kiln: a cover with editable words, the list of versions, the steps the picture was built in and the brand’s fonts.
The Picture studio on a phone for Slow Kiln: the cover with editable words and its versions.

I make the pictures. You get the final say:

  1. Tap any word on the picture to change it. Words are free to change.
  2. Every version is kept, so you can always go back.
  3. See how the picture was built, and redo just one step.
  4. Fonts, sizes and colours from your brand.
Your assistantMakes pictures, posters, carousels and reels.

4. Your reels

Shown with Slow Kiln, a made-up pottery studio
The Reel studio for Slow Kiln: the reel preview, its scenes on a timeline, the spoken line for one scene and the brand voice.
The Reel studio for Slow Kiln: the reel preview, its scenes on a timeline, the spoken line for one scene and the brand voice.

Reels are scenes on a timeline, in your voice:

  1. Watch it exactly as it will post.
  2. Every scene on a timeline. Tap one to change it.
  3. Change a line and only that line is voiced again.
  4. One voice for your brand, every time.
Your assistantWrites every post in your voice.

Real Explode Publicly screens with work the assistant made for Slow Kiln, a made-up pottery studio. Its numbers are samples.

Every week you get

  • A Growth PlanWhat to grow, where, and the few themes worth posting about.
  • A content seriesPosts written in your voice, ready to read and change.
  • Pictures and reelsPosters, carousels, photos and reels made from your own products.
  • A calendarEvery approved post on the right day. Nothing goes out without your yes.
  • ResultsWhat each post really did, and what changes next week because of it.

Pricing, the short version

Plans from $49.90 a month. Pictures and reels use credits, so you pay for what your assistant makes.

See every plan →

To be continued… every week

Let’s make you known.

Give your assistant your website. Nothing is posted until you say so.

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